Mayeling Fernandes

Ahmadabad City, Gujarat, India
Overall Rating :
Mayeling Fernandes

Mentor Code: 1484716965

Ahmadabad City

Mayeling Fernandes

  • : Senior Management Professional and Corporate Trainer/Coach

  •  

Senior Management Professional with experience in Sales/Marketing, International Business and Chartering. Highlights of eighteen years of experience include strategy formulation, operations and execution, marketing, multiple product portfolio management, key account management, new product development, people development and media planning.

Work Experience:

Currently working as a Management Consultant at Vera Resources

Previous Work Experience:

Vice President Marketing at GNPL

•Formulated and established SOP’s for the total process flow from confirmation of business to payment realization, thereby streamlining production planning, pre and post shipment activities.
•Formatted the much needed reporting systems to track sales, contracts, dispatches and credit control.
•Reduced quality claims considerably, by introducing appropriate pre-shipment precautions for handling of all products.

Head International Marketing (Grains) at Ruchi Soya Industries Ltd. (Grains Desk)

•Marketing, Execution/Operations, for containerized as well as break bulk shipments for the Grains Desk (Corn, wheat, etc.).
•Enlarged the product portfolio from Corn and Wheat to include new products like Castor Meal, Rapeseed Meal, Corn Starch and Liquid Glucose.
•Systematized the operations of the Grains Desk by initiating, drafting and operating through standard contracts and Charter Party.

GENERAL MANAGER (Exports) at Gujarat Ambuja Exports Limited

•Heading International Sales, Marketing and Chartering Operations for 3 divisions (Feed Ingredients, Starch and Derivatives, and Soya Derivatives). Developed the business from infancy and nurtured it to become a full grown diversified entity, offering products across various markets and segments.
•Managed a broad portfolio of 24 products.
•Developed new markets and territories - South East Asia, Far East, Middle East, Eastern Europe and Sri Lanka.
•Maintained relationships with over 100 key accounts. 
•Responsible for chartering of vessels, overseeing execution, appointment of agents at discharge ports. 
•Conceptualized and briefed advertising agencies for design of all promotional material such as product films, brochures, calendars, website, etc.
•Represented the company at various exhibitions such as Gulf Food, Food Ingredients, GIDA in Turkey and World Food (South Korea).


Education

Gujarat University
MASTER; Master of Arts, English Literature

National Institute of Shipping and International Trade
DIPLOMA, Integrated Transport Management


Senior Management Professional with experience in Sales/Marketing, International Business and Chartering. Highlights of eighteen years of experience include strategy formulation, operations and execution, marketing, multiple product portfolio management, key account management, new product development, people development and media planning.

Work Experience:

Currently working as a Management Consultant at Vera Resources

Previous Work Experience:

Vice President Marketing at GNPL

•Formulated and established SOP’s for the total process flow from confirmation of business to payment realization, thereby streamlining production planning, pre and post shipment activities.
•Formatted the much needed reporting systems to track sales, contracts, dispatches and credit control.
•Reduced quality claims considerably, by introducing appropriate pre-shipment precautions for handling of all products.
 

Head International Marketing (Grains) at Ruchi Soya Industries Ltd. (Grains Desk)

•Marketing, Execution/Operations, for containerized as well as break bulk shipments for the Grains Desk (Corn, wheat, etc.).
•Enlarged the product portfolio from Corn and Wheat to include new products like Castor Meal, Rapeseed Meal, Corn Starch and Liquid Glucose.
•Systematized the operations of the Grains Desk by initiating, drafting and operating through standard contracts and Charter Party.
 

GENERAL MANAGER (Exports) at Gujarat Ambuja Exports Limited

•Heading International Sales, Marketing and Chartering Operations for 3 divisions (Feed Ingredients, Starch and Derivatives, and Soya Derivatives). Developed the business from infancy and nurtured it to become a full grown diversified entity, offering products across various markets and segments.
•Managed a broad portfolio of 24 products.
•Developed new markets and territories - South East Asia, Far East, Middle East, Eastern Europe and Sri Lanka.
•Maintained relationships with over 100 key accounts. 
•Responsible for chartering of vessels, overseeing execution, appointment of agents at discharge ports. 
•Conceptualized and briefed advertising agencies for design of all promotional material such as product films, brochures, calendars, website, etc.
•Represented the company at various exhibitions such as Gulf Food, Food Ingredients, GIDA in Turkey and World Food (South Korea).
 
 
Education
 
Gujarat University
MASTER; Master of Arts, English Literature
 
National Institute of Shipping and International Trade
DIPLOMA, Integrated Transport Management
 
 

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